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Our story


About a year after my son was born, I launched Funky Giraffe (called  Groovi  Gee in North America) . He was – and still is - the inspiration behind my designs!

My son was full of character and loved to play. He enjoyed being dressed up just as much as I loved finding clothes for him to wear! Just like any other parent, I knew my son was the most special little person in the whole wide world. I wanted to make sure that he had clothes to reflect his personality. Just being the right size wasn’t enough!

A lot of the baby clothes I was buying in the UK had no character, and they were low quality. That’s when I decided to take matters into my own hands, and make children’s clothes and accessories myself. I’ve been working in the fashion industry for a long time, so it was the logical step. I’ve  always loved clothes, and making outfits for him became an obsession!

Before long, he wasn’t my only happy customer. My friends started asking me to make versions of the clothes my son wore for their own children. Word of mouth spread, as people would ask where I got his outfits from. After a while, people started insisting that they pay me for my work.

Just like that, Groovi Gee was born.

Our Story - Photo

I always felt like dressing your child should be something to enjoy, not just something that you have to do.

This was the philosophy that I brought with me to Groovi Gee. My knowledge of high quality textiles combines with the expertise of my team of designers to create an exciting product range. We keep the prices sensible so that you can get top quality kids clothes at fantastic value. Though we are British based, we want everyone to enjoy our products. We provide what every mother should have in her child’s closet!

Our customers are very important to us, and we just love meeting them. Chatting on social media is a must too! We like everyone to fill in a survey if they have the time, so that we know our services are still on the right track. We also make this feedback public, so you can see what others think of our products. Customers are the lifeblood of our business, so giving you a service that you won’t get elsewhere is our main priority.

Things have moved on since those early days – and now I’ve welcomed a daughter to my family! I love dressing her up in Groovi Gee bibs too, and I’m making new girls’ clothing designs for her.